I had been expecting a meeting with 2 or 3 people at a restaurant over tea or coffee. Being open minded, willing to listen and genuinely interested in what people do to earn a buck, I didn’t hesitate at the invitation.

However, a few minutes after showing up in the lobby of the hotel, I was signing in and being ushered into a conference room with about 200 people. Even, now, I still think it was a sleazy way to get someone to listen to an opportunity presentation for a network marketing company.

I did end up signing into the opportunity after several weeks of studying their business model. And I still believe it’s the most stable and profitable compensation plan in the industry.

Would I have sat down and listened to the presentation had I not been duped into attending the meeting in the way I was? I don’t know.

It does amaze me that people still use these back door tactics to get people to listen to their pitch. I’m ashamed to say that I’ve done it. (I don’t any more.) It’s not what we’re taught by the company. But many people still do it.

Unfortunately, its these type of tactics which give the industry a bad name. People who are legitimately looking for a network marketing opportunity will find us. It’s a waste of time to try to convince those who will never have any interest in our opportunity to sit down and look at it. Even if they look at it and get in will probably drop out. You then enter the never ending game of signing up and replacing people . It’s a waste of time.

A much better way of finding those who will be interested in listening to you is to listen to them. The more time you spend listening, the less time you’ll spend pitching. And the less time you spend pitching, the less time you’ll spend on damage control.

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Several years ago, I read a book called the ” Introvert Advantage” by Dr. Marty Laney.

In this book, Dr. Laney makes several points that have stuck with me.

The first point is that there are physiological differences between introverts and extroverts. In each of our brains, one of two neurotransmitters dominate – Acetylcholine or Dopamine. Acetylcholine dominates in the introvert whereas dopamine dominates in the extrovert.

AC takes a longer path to the cerebral cortex which is why introverts are the way they are – they are seemingly slow to react to stimuli. Ask an introvert a question and you are often times met with a blank stare for a minute or two before you get an answer. Introverts are the type B,C or D personalities. They move at their own slow pace.

On the other hand, extroverts – in which dopamine dominates – will give you a quick answer to the same question. It may not be the correct answer but they need to react, immediately. Extroverts are the thrill seekers. They are the type AAA, AA and A personalities. There are no low gears in the extrovert.

The other point that Dr. Laney makes in her book is that introverts and extroverts gain their energy from different sources. Introverts derive their energy from the inside. They are most comfortable with their thoughts. Put an introvert in a room by him or herself with a good book and they’re happy.

Extroverts, on the other hand, derive their energy from outside themselves. Extroverts thrive on being with as many people as possible as often as possible.

This understanding of introverts and extroverts is very important to you in building your network marketing business. It’s important because to be the most successful you can be, you need to help the people in your organization be the most successful they can be.

Having an understanding of what would motivate a person to join a network marketing opportunity will help you work with them in the most efficient and effective manner.

The motivation for an introvert to want to develop a network marketing organization is to someday have an income that would allow them to minimize the time they have to spend with the “outside world” or, put a more positive way, to maximize the time they have to spend with their friends, family and themselves.

The motivation for an extrovert to want to develop a network marketing organization is to have a large group of people in which to interact with anytime they like. Extroverts also enjoy taking action and taking charge. They love to be at the front of the room, doing the business presentations.

You would think you would want to build a downline with no one but extroverts. This isn’t the case. You need a mix of the two for steady, solid growth.

Extroverts are energized by the building process and their energy can be addictive for awhile. However, they are in constant search for new stimulus. So if, after a few months, they don’t see big results, they may be likely to jump to another business.

Introverts may not make as many phone calls, go on as many appointments or attend as many meetings or seminars in the same amount of time as the extrovert – but they’ll be more patient and look for results over the long term. Introverts will have a deeper understanding of the company, their products and the compensation plan. The introvert will not be as likely to jump ship as the extrovert.

I count myself as an introvert – which is why I read “The Introvert Advantage” in the first place – and I appreciate the other introverts in my business. They make it solid and stable. I also appreciate the extroverts in my organization. They keep it fun and exciting.

If you or someone you know is interested in learning more about the product brokerage business that my team of introverts and extroverts are building, please don’t hesitate to email me at kevin@kjmastaw.com . We’ll be sure to contact you as soon as possible.

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The simple answer to this question is that most people do not want to change their lives. Most people are suspicious of anything or anyone who offers positive change because, subconsciously, they believe that any kind of change is bad.

Building a solid network marketing downline requires finding people who a) are looking for ways to improve their financial situation and b) will take action to do so. Unfortunately, this does not describe the majority of people.

Most people SHOULD always be looking for ways to improve their financial situation. By the same token, most people SHOULD always be trying to live a healthier life, expanding their minds, socializing with positive people, etc. What people should do and what they will do are two different things.

Now, of those people who are looking for ways to improve their financial situation, a small percentage of them will actually take action on an opportunity when they find it. The rest are paralyzed by fear – the fear of loss, the fear of making a mistake, the fear of looking silly, even the fear of possible success! Mankind has always been infested with fear of some form or another. At the root of most of these fears is the fear of change. Let’s face it. Most of us are comfortable with the status quo. We like knowing the sun will come up in the morning and will set in the evening.

So, if you are one of those who have entered the world of network marketing, don’t be surprised when everyone you know isn’t jumping into business with you. They’re afraid. Your job, then, is to find those who aren’t. People like you!

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If you work for a major corporation, you are in a PYRAMID.

If you work for a small company, you are in a PYRAMID.

If you work for the government, you are in a PYRAMID.

If you are in the military, you are in a PYRAMID.

If you are a member of a church, you are in a PYRAMID.

Even your family structure is a PYRAMID!

The bottom line is, if you are employed by, or are a member of, any organization, that organization is organized in the form of – yes, you guessed it – a PYRAMID!

So, why is that one of the main objections to multi-level marketing or network marketing organizations is that they are “pyramids”? Of course they are!

For ANY business to be legal it must meet two criteria. First, it must offer a product or service that can be purchased by customers OUTSIDE the business organization. Second, its organizational structure must be shaped as a – AHHHH – PYRAMID!

Now there are some companies out there which operate outside of the law, not because they are shaped as a pyramid, but because the bulk of their sales are between members of the organization and not to outside customers. So they run afoul of the first criteria in defining a legitimate business.

Another sure sign that a company is illegitimate is when current members of the organization are paid a direct commission (head-hunter bonus) from the “application” fees of new participants. (The best example of this is the Social Security system, by the way. Current recipients are paid with the contributions of new participants.)

There are many valid reasons NOT to take advantage of an opportunity to make a little extra money. However, a company’s organization structure is just not one of them.

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So, I’ll explain it here because I believe that it is a great example of why, if someone is serious about becoming financially independent, they should not dismiss network marketing as a viable means to those ends.

What Brad used to do was divide the room – which consisted of approximately 200 people – into two halves. One half represented Wal-Mart and the other half represented the network marketing company Brad represents. Brad would then address the first 5 people in the front row of the “Wal-Mart half” and ask them to stand up. He then pointed out that those 5 people represented the sum total of millionaires that Wal-Mart had produced. (The real life Wal-Mart millionaires are members of the Sam Walton family, by the way.)

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He then would address the second half of the room and ask them all to stand up. They represented the number of people who had earned over $1,000,000 in commissions from Brad’s network marketing company compensation to that point. (I believe the number is over 200, now.)

So, the visual is this: on the Wal-Mart side of the room, there were 5 people standing at this point. On the network marketing company side of the room, there were approximately 100 people standing.

The question to the audience was this, which compensation plan gave you a better shot at becoming financially independent? The Wal-Mart plan – which, by the way, can be substituted for by any large corporation’s compensation play – or the network marketing company’s compensation plan?

The visual contrast made it clear as to the answer.

TO LISTEN TO THE FULL INTERVIEW GO TO http://www.kjmastaw.com .