Kevin and the Giant Peach

Several years ago, I read a book called the ” Introvert Advantage” by Dr. Marty Laney.

In this book, Dr. Laney makes several points that have stuck with me.

The first point is that there are physiological differences between introverts and extroverts. In each of our brains, one of two neurotransmitters dominate – Acetylcholine or Dopamine. Acetylcholine dominates in the introvert whereas dopamine dominates in the extrovert.

AC takes a longer path to the cerebral cortex which is why introverts are the way they are – they are seemingly slow to react to stimuli. Ask an introvert a question and you are often times met with a blank stare for a minute or two before you get an answer. Introverts are the type B,C or D personalities. They move at their own slow pace.

On the other hand, extroverts – in which dopamine dominates – will give you a quick answer to the same question. It may not be the correct answer but they need to react, immediately. Extroverts are the thrill seekers. They are the type AAA, AA and A personalities. There are no low gears in the extrovert.

The other point that Dr. Laney makes in her book is that introverts and extroverts gain their energy from different sources. Introverts derive their energy from the inside. They are most comfortable with their thoughts. Put an introvert in a room by him or herself with a good book and they’re happy.

Extroverts, on the other hand, derive their energy from outside themselves. Extroverts thrive on being with as many people as possible as often as possible.

This understanding of introverts and extroverts is very important to you in building your network marketing business. It’s important because to be the most successful you can be, you need to help the people in your organization be the most successful they can be.

Having an understanding of what would motivate a person to join a network marketing opportunity will help you work with them in the most efficient and effective manner.

The motivation for an introvert to want to develop a network marketing organization is to someday have an income that would allow them to minimize the time they have to spend with the “outside world” or, put a more positive way, to maximize the time they have to spend with their friends, family and themselves.

The motivation for an extrovert to want to develop a network marketing organization is to have a large group of people in which to interact with anytime they like. Extroverts also enjoy taking action and taking charge. They love to be at the front of the room, doing the business presentations.

You would think you would want to build a downline with no one but extroverts. This isn’t the case. You need a mix of the two for steady, solid growth.

Extroverts are energized by the building process and their energy can be addictive for awhile. However, they are in constant search for new stimulus. So if, after a few months, they don’t see big results, they may be likely to jump to another business.

Introverts may not make as many phone calls, go on as many appointments or attend as many meetings or seminars in the same amount of time as the extrovert – but they’ll be more patient and look for results over the long term. Introverts will have a deeper understanding of the company, their products and the compensation plan. The introvert will not be as likely to jump ship as the extrovert.

I count myself as an introvert – which is why I read “The Introvert Advantage” in the first place – and I appreciate the other introverts in my business. They make it solid and stable. I also appreciate the extroverts in my organization. They keep it fun and exciting.

If you or someone you know is interested in learning more about the product brokerage business that my team of introverts and extroverts are building, please don’t hesitate to email me at kevin@kjmastaw.com . We’ll be sure to contact you as soon as possible.

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